Whitening Strips
£
120
Per year
- Whitens teeth
- Fuller lips
- Zero sensitivity
- No recurring costs
Free UK Shipping
CE Certified
30-Day Money-Back
Dermatologist-Recommended Tech
MAY LAUNCH — £89 for the first 100 customers. £95 after.
LumiGlow™ Labs
LumiGlow: THE ICON
Regular price
€103,95 EUR
Regular price
€167,95 EUR
Sale price
€103,95 EUR
Taxes included.
Shipping calculated at checkout.
Only 9 items left at the £89 launch price
LIMITED OFFER
Buy 2x THE ICON & get 15% OFF automatically.
Perfect for you and your bestie.
Whiter Teeth. Zero Pain. Finally.
You stopped smiling
openly in photos.
Coffee every morning. Tea every afternoon. And a smile you have started hiding. You have tried the strips - and they stung. You have tried charcoal toothpaste - for months, barely anything. The dentist quoted you £300 and you left without booking.
THE ICON whitens teeth the way dental clinics do - with targeted cold light, not chemicals. No stinging. No sensitivity. No recurring costs. Just a smile you are proud to show - in photos, on video calls, on a first date.
Cold blue LED | Zero peroxide | Zero chemicals | Visible results in 3-4 weeks
Fuller Lips. No Needles. No Appointments.
You want fuller lips.
Not filler lips.
Lip glosses wore off before you left the house. Suction plumpers left you bruised. And £400 fillers that last six months - every six months - for something that might not even look natural. You know what you want. You just have not found a way to get it without the risk.
THE ICON uses red light at a clinically recognised wavelength - the same one dermatologists recommend for collagen stimulation. Fuller. Rosier. Softer. The kind of result where people ask what you have done - and the answer is nothing. Just light. Just 3 minutes.
660nm red light | Natural collagen stimulation | No fillers | Results in 3-5 weeks
How To Use
The 3x3 Ritual.
Three minutes. That is it.
While you do your makeup. While your coffee brews. While you scroll your phone.
1
Start with clean teeth.
Brush as normal before your session. Clean enamel gives the blue LED direct contact with the staining - no barrier, maximum results.
2
Place, press, and forget about it.
Pop the silicone mouthpiece in. Press once. Both lights activate simultaneously. Auto-off after exactly 3 minutes - nothing to remember.
3
Seal it in with your lip balm.
Apply your favourite lip balm right after. Red light primes your lips to absorb moisture - it amplifies the collagen effect throughout the day.
3
Minutes
3x
Daily
3-4
Weeks to results
The math is brutal
One device. Same results. Zero recurring bills.
Dentist whitening and lip fillers cost a fortune, hurt, and need repeating every few months. There is a better way.
Dentist
£
300
Per session
- Whitens teeth
- Fuller lips
- Zero sensitivity
- No recurring costs
Lip Fillers
£
400
Every 6 months
- Whitens teeth
- Fuller lips
- Zero sensitivity
- No recurring costs
THE ICON
£
89
Once. Forever.
- Whitens teeth
- Fuller lips
- Zero sensitivity
- No recurring costs
In year one alone
£1100+
One device. No refills. No appointments. No pain.
Real Results in 4 Weeks
Whiter teeth and softer lips. Same routine, four weeks in.
Softer Lips
Whiter Smiles
Individual results may vary.
Real Customers
Real Customer Stories.
Watch how UK women use THE ICON in their daily ritual.
Real Results
What the Icons Are Saying.
From a sensitive teeth user
★★★★★
I rarely write reviews - but this earned one. I have had sensitive teeth my entire life. Every whitening strip I have ever tried left me in agony. A colleague told me about THE ICON and I was skeptical - no chemicals, no gel, just light? But three weeks in, my teeth are genuinely whiter and I have not felt a single sting. My dentist actually asked what I was doing differently at my last check-up.
Cancelled her £400 filler appointment
★★★★★
I was spending £400 every six months on lip fillers. Saw THE ICON on Instagram and thought it was too good to be true - lips AND teeth in 3 minutes? Four weeks later, my lip lines are visibly softer and my smile is brighter. I have cancelled my next filler appointment.
4 coffees a day, sensitive gums
★★★★★
I drink about 4 coffees a day and my teeth showed it. Could not afford the £300 dentist whitening so I had been using strips that burnt my gums. THE ICON has been a game-changer - I use it while I do my makeup in the morning. 3 minutes and done. My teeth are the whitest they have been since uni.
43 yrs old. No fillers ever.
★★★★★
I am 43 and my lips had lost so much volume. The vertical lines around my mouth were making me look older than I felt. I did not want fillers - I have seen too many bad results. After 5 weeks with THE ICON, the lines are softer, my lip colour is rosier, and two friends have asked if I have had something done. I have not.
Skeptic. Now buying for her sister.
★★★★☆
I will be honest, I was skeptical. £89 for a mouthpiece that whitens teeth AND plumps lips? Sounded too good to be true. But the 30-day guarantee meant I had nothing to lose. Week 2 - lips noticeably pinker. Week 4 - teeth several shades whiter. I am converted. Already bought one for my sister.
Tired of buying gel refills
★★★★★
What sold me was that it does not need any gels or strips. I have used whitening kits before where the gel runs out and you are stuck buying refills. THE ICON is just the device - charge it, use it, done. After a month my smile looks so much better in photos that I actually let my boyfriend take pictures of me now.
6 weeks before her wedding
★★★★★
I bought this before my wedding and I am so glad I did. 6 weeks of the 3x3 ritual and my teeth were noticeably whiter in every photo. But the surprise was my lips - they looked fuller and had this natural pink tone that showed up beautifully on camera. My makeup artist even commented on it.
Worried about silicone fit
★★★★☆
The silicone mouthpiece is surprisingly comfortable - I was worried it would not fit properly but it is soft and flexible. My one note is that results take a few weeks, so do not expect overnight miracles. But stick with it. By week 4, the difference in my teeth and the area around my lips was clear.
Years on bleaching strips
★★★★★
I was using bleaching strips for years but the sensitivity was unbearable. Switching to THE ICON was the best decision. Zero pain from day one. My teeth are whiter than they ever were with strips and my lips have this natural fullness I genuinely did not expect. 3 minutes a day. That is all it takes.
2,000+ UK women have made the switch.
Technical Specifications
Built to
Professional Standard.
LEDs44 total - 36 x 660nm red light (lip therapy) + 8 x cold blue LED (teeth whitening)
ModesLip therapy only or full dual-mode - teeth whitening + lip therapy simultaneously
Session3 minutes auto-off
Power1.8W rated
Battery3.7V rechargeable - over one week per charge
ChargingUSB-C, 5V / 1A
MouthpiecesTwo interchangeable medical-grade silicone mouthpieces - lip care and teeth whitening
In the BoxTHE ICON device, lip care mouthpiece, teeth whitening mouthpiece, USB-C cable
CertificationsCE certified, RoHS compliant
Independently Certified
CE Certified - EMC Directive 2014/30/EU. All 12 emission and immunity tests passed.
RoHS Compliant - EU Directive 2011/65/EU. Zero restricted substances detected.
Medical-Grade Silicone - Hypoallergenic, BPA-free, latex-free. Safe for daily oral contact.
EU Accredited Laboratory - Independently tested and certified.
FAQ
Questions You Actually Have.
Week 1: lips feel softer, zero sensitivity on teeth. Week 2 to 3: teeth visibly whiter, lips rosier. Week 4: the full effect - friends will notice. Take a photo on day one. The difference is clearest when you compare directly.
660nm red light is a clinically recognised wavelength for stimulating collagen production - the same wavelength dermatologists recommend for skin rejuvenation. With consistent 3x3 use, it naturally promotes fuller, rosier, softer lips over 3 to 5 weeks. It is not a filter. It is not temporary. It is your skin doing what it is designed to do, with the right light to trigger it.
Yes - and this is one of the most common misconceptions about LED whitening. Whitening gel uses peroxide to bleach the tooth surface, which is what causes the stinging. Cold blue LED works differently - it activates the natural photo-response in your enamel to break down staining at the source. No gel needed. No chemicals needed. The same technology is used in dental clinics as a standalone treatment. THE ICON brings that exact process home.
Both technologies are well-established. Blue LED whitening is standard in dental clinics. 660nm red light therapy is backed by decades of published research and used by skincare professionals worldwide. THE ICON simply puts both in one device at a fraction of the clinic price. And you have a 30-day money-back guarantee - so there is zero risk in finding out for yourself.
Yes - and consistency matters more than duration. 3 minutes, 3 times daily gives you over 4 hours of targeted light therapy per month. Research consistently shows that short, frequent sessions outperform long, occasional ones. Most customers see visible changes within 2 to 4 weeks of the 3x3 ritual.
No. THE ICON uses cold LED light - not peroxide, not bleach, not any chemical. There is nothing in the device that causes the stinging or sensitivity that whitening strips are known for. If you have spent years avoiding whitening products because of sensitivity, this was made for you.
THE ICON uses the same cold blue LED wavelength used in dental clinics - the difference is the dose per session, not the technology. Because the device sits directly on your teeth, the light concentration is actually very high. What clinics achieve in one long session, THE ICON achieves through short, consistent sessions over 3 to 4 weeks. Most customers report results they could not achieve with strips or whitening trays - without any of the sensitivity.
No. Ever. THE ICON is completely standalone. No whitening gel, no replacement parts, no subscriptions. You pay £89 once at May launch and that is it. One full charge lasts over a week via USB-C. The device comes with two interchangeable silicone mouthpieces - one for full dual-mode treatment and one for lip-only sessions. This is the last whitening device you will ever need to buy.
Yes. THE ICON uses 660nm visible red light - not near-infrared, which is the wavelength associated with heat and potential dryness. Sessions are just 3 minutes. The mouthpiece is made from medical-grade hypoallergenic silicone, BPA-free and latex-free, certified safe for daily oral contact. CE certified under EU Directive 2014/30/EU.
THE ICON is CE certified under EU Directive 2014/30/EU with all 12 emission and immunity tests passed. The mouthpiece is medical-grade hypoallergenic silicone - BPA-free and latex-free, the same material used in clinical dental devices. The May launch price is £89 because we removed the middleman - no retail markup, no clinic overhead. The technology is the same. The price is just honest.
After each session, simply remove the silicone mouthpiece and rinse it with clean water. Wipe it down with a damp cloth or alcohol cotton if preferred. The medical-grade silicone is non-porous and does not harbour bacteria with regular rinsing. The LED unit itself never goes in your mouth - only the removable silicone mouthpiece does. It takes about 10 seconds to clean. That is it.
Then we do not want your money. Use THE ICON for 30 days. If you do not see a difference in your teeth or your lips, return it for a full refund. No questions. No forms. No hard feelings. You risk nothing but 3 minutes a day.
All UK orders ship free with tracked delivery. You will receive a tracking link by email as soon as your order is dispatched. Standard delivery takes 3 to 10 working days, depending on the delivery partner. Orders are fulfilled by our logistics partner and shipped DDP - meaning no surprise customs fees or duties on delivery. Everything is included in the price.
Still have questions? We are happy to help.
Contact UsThe Science Behind Red Light Therapy.
Red LED light in the 600-700nm wavelength range has been the subject of peer-reviewed clinical research for skin rejuvenation.
A 2007 randomized, placebo-controlled, double-blinded trial (Lee et al., J Photochem Photobiol B), studying 76 participants over 4 weeks, reported:
- Up to 36% reduction in wrinkles
- Up to 19% increase in skin elasticity
- Marked increase in collagen and elastic fibers
Source: PubMed PMID 17566756
THE ICON uses 660nm red LED, within the same therapeutic wavelength family studied in published research.
May Launch . First 100 Only
Iconic Smile.
Irresistible Lips.
£89
RRP £145
Stop spending £700+ a year on dentist whitening and lip fillers. THE ICON delivers both, at home, in 3 minutes a day. Try it for 30 days. If you do not love it, full refund.
Claim Yours - £89Free UK Shipping
30-Day Money-Back
CE Certified
Free UK Shipping
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30-Day Guarantee
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